ClickSweeper Feature Listing                       

Keyword Bidding Features

• Cross-engine keyword addition with minimal navigation.
• Rank Driven, Conversion Driven, and Keyword ROI strategies all support AdGroup content network bidding (automatic & site-targeted) as well as keyword search bidding.
• Analytics based bidding uses Google Analytics data (time on site, bounce & conversions) to evaluate and adjust keyword bids.
• Budget based keyword bidding optimizes CPC, cost per conversion and spending along with position.
• Rank based keyword bidding optimizes for specific positions and can be modified with keyword bid caps or keyword ROI goals.
• Conversion driven bidding automatically determines target performance goal & optimizes for static and dynamic conversions.
• Keyword ROI driven bidding allows users to define keyword-specific cost per conversion or ROAS goals.
• Keyword bidding can be defined at the campaign and/or modified at the keyword level. Every keyword can be changed to rank driven or fixed bidding regardless of the campaign level strategy.

PPC Ad Copy Management Features

• View and sort all account OR campaign ad copies in one screen
• Automate ad evaluation based on conversion and clickthrough rates
• Auto suspend poorest performing ad copy in the ad group
• Access advanced ad copy management tools from a single screen
• Rate ad copy performance with color code by campaign average ad copy performance
• Track ad copy history by last update
• View landing page address without clicking edit button
• Display ad copy performance by keyword match and content match
• Experience optimized ad copy editing workflows and navigation
• See the most clicked keywords in ad copy editor
• Edit Google, Yahoo & MSN ad copy without navigation
• Activate ad copy review by campaign
• See ad copy review of all campaigns in one screen
• Copy multiple Google ads to Yahoo and MSN campaigns with zero navigation.

Performance Micromanager

• Detect and alert performance trend by click count, CPC, conversion count and cost per conversion with last 4 weeks data
• Customize preset alert condition by last 7 day account or campaign performance
• Customize preset alert condition of alert by daily account or campaign performance.
• Generate alert message with email and message box if preset alert condition on click count, CPC, cost per conversion, spending, and avg rank is met

Trend Graph

• Daily trend graph for 7 days or 4 weeks with click count, CPC and conversion count
• Weekly trend graph for 12 weeks with click count, CPC and conversion count
• Account trend graph & campaign trend graph
• Account point graph and bar graph

Reporting

• Account summary report, keyword detailed report, and performance comparison report between prior month and this month
• Instant HTML graph and scheduled graph
• Private labeled graph

© 2010 ClickSweeper. All Rights Reserved.
Powered by Varazo, Inc. - Smart Digital Marketing.