Performance Micro-Manager

Clicksweeper lets you stay on top of all your accounts and campaigns with daily, relevant performance statistics. ClickSweeper’s Performance Micro-Manager intelligently highlights relevant information on PPC Performance by customer, campaign, adgroup, ad and keyword. You can pre-set performance alert parameters and let Performance Micro-Manager keep track of all your Google and Yahoo pay per click campaigns.

You start by setting up your alert system. This is easy to do and Clicksweeper offers a rich set of options to make sure you notice important changes in time. You can define performance alerts by: click count, cost per click, conversion count, cost per conversion, and ad spending.

You can set alerts based on hard numbers or percentage changes. Alerts can be configured to respond to daily changes, the past 7-day’s performance, and trends (the past 7- day’s performance compared to the previous three weeks). You can also tailor these options for each customer at the account or campaign level for both Google and Yahoo.

Each time you log into ClickSweeper, all triggered alerts are displayed on the Account Summary page. Alerts are triggered when PPC campaign result data reaches particular levels you set in advance. If you like, you can set up the alert system to send you or someone else email messages for some or all alerts.

Custom Reports

Simplified Operations