If you manage business’s shopping site, you probably run Google Shopping advertising or keyword search advertising for merchandise website. Either way, you can take advantage of ROI based bid optimization for business’s profitability.
Rank driven bidding is especially effective for branding campaigns and when competition is intense. This bidding strategy is a favorite for our corporate customers who need to maintain high rankings on keyword searches.
This solution provides lead tracking and scoring features and then optimize keyword bidding for more sales. This helps SAAS and lead based business optimize search marketing based on keyword contribution to successful customer acquisitions.