ClickSweeper Keyword Bidding                    

In the competitive world of keyword bidding, there are a lot of variables. Getting the most out of your PPC campaign requires the right strategy – and the flexibility to adjust that strategy for optimal results. The power to make quick, effective updates to your campaign can mean the difference between a pay per click campaign that works and one that doesn’t.

With that in mind, ClickSweeper is designed to offer you a system that combines automated strategy and ultimate customizability. Our duo-level system allows you to determine strategy by campaign or individual keyword. Even if you apply a bidding strategy to a campaign, you can override that strategy on specific keywords within that campaign to maximize returns. With ClickSweeper, you have the freedom to make choices that work for you.

ClickSweeper supports four different automated keyword bidding strategies that you can tailor to your needs.

Analytics based bidding

ClickSweeper’s most advanced automated bidding strategy uses relevant data from Google Analytics to optimize your AdWords account. Designed to be effective for both experienced and newer PPC marketers, the feature imports Analytics data such as time on site, bounce rate, and conversions to evaluate and adjust your current keyword bids. Successful keywords are rewarded with higher bids for more visibility. If you have a Google Analytics account linked to your AdWords account, you can start running analytic bidding immediately. Advanced users can fully customize bid adjustment and keyword auto-pause settings at any time.

Rank based bidding

The higher the ad rank, the more people will see the ad. Increased exposure generally means higher click-through and conversion rates. Because rank based bidding can be a drain on your advertising budget, ClickSweeper helps you determine which of your keywords are most profitable so you can apply the strategy selectively. Our rank based bidding supports Google’s first page bid by aiming for a specific ad position. And you never need to worry about bidding more than you want to: ClickSweeper allows you to set specific upper caps bid price for all your keywords.

Performance driven rank bidding is a new option within our rank bidding strategy that dynamically adjusts your target ranks using conversion data. It helps you to get the most out of rank-based bidding. Keywords with low costs per conversion are rewarded with higher ranks, where keywords with high costs per conversion are penalized with lower ranks.

Budget based bidding

Budget based bidding is ClickSweeper's most sophisticated and cost-effective bidding strategy. Like portfolio based bidding, budget based bidding looks at the big picture. ClickSweeper treats your pre-determined campaign budget as a scarce resource and finds ways to optimize both cost per click and cost per conversion rates. Since more clicks within a campaign result in more page views and higher conversion count, a budget based bidding strategy achieves its goal by preventing overbidding, promoting low cost clicks, and rewarding low cost per lead keywords. Together, these strategies lead to lower costs per click. Budget based bidding can be customized with minimum rank keyword goals and max bids. All you need to get started is a practical budget goal.

Conversion driven bidding

If your advertising goal is to generate leads or sales and your search engine campaigns track conversion rates, keyword bid price can be optimized by tracking cost per conversion, or ROAS (return on ad spend). Conversion driven bidding automatically defines a target goal based on current average cost per conversion or ROAS (return on ad spend), optimizing for both static and dynamic conversions. Keywords that meet the goal are rewarded with higher bid prices, where keywords that do not meet it are penalized with lower bid prices. Over time, poorly performing keywords will spend less of your budget and successful keywords will spend more.

Keyword ROI driven bidding

Whether keyword performance is tracked by cost of conversion, sales revenue or weighted conversion value, ROI based bidding is a good solution if advertiser has a specific conversion or ROI goal. In pay-per-click advertising, a commonly used performance indicator is cost per conversion or ROAS (return on ad spending). Returns can be either revenue total or weighted conversion total; ad spending refers to keyword spending. Once you determine a specific cost per conversion or ROAS goal, ClickSweeper keyword bidding rewards or penalizes keyword bid prices based on a review of the ROI performance.