Performance Micromanager                          

Micromanagement - at least as far as your PPC ads are concerned – is a great idea. Micromanaged pay per click campaigns produce more effective ads with greater profit margins. And it doesn’t have to take much of your time: ClickSweeper can help you manage every aspect of your pay per click ads easily and quickly. Our automated Performance Micromanager highlights relevant information on PPC performance by customer, campaign, adgroup, ad, and keyword. Once you set PPC performance alert parameters, the Performance Micromanager will keep track of your campaigns for you. Because its alerts prompt you to take action only when you need to, there's no need to login daily.

Smarter, Customized PPC Performance Alerts

With ClickSweeper, you get to determine exactly which trends you want the Performance Micromanager to track. PPC performance alerts are triggered when your PPC campaign data reaches the levels you set and are displayed on the account summary page every time you log into ClickSweeper. Here’s what you can do with the micromanager:

• Set PPC performance alerts for trends based on click count, cost per click, conversion count, and cost per conversion data over the last four weeks.

• Customize alert parameters by account or campaign performance over the last 7 days.

• Customize alert parameters by daily account or campaign performance.

• Set alerts based on hard numbers or percentage changes.

• Receive email alerts when the data reaches your predetermined parameters.

• Choose which alerts you want to receive email messages for.