News
Varazo Releases ClickSweeper 2.0: Pay Per Click Performance Management Tool
As a search engine marketing tool, ClickSweeper has focused on providing automated keyword bidding to marketing agencies, corporate marketers and online merchants. Now ClickSweeper 2.0 allows the user to manage pay per click performance with automatic notification.
Santa Clara, CA (PRWEB) October 4, 2007 -- With the release of 2.0, ClickSweeper now also provides a self-monitoring feature that can save hours of review by promptly reporting via email significant trend changes. For marketing agencies that manage multiple accounts and need to respond to performance anomalies immediately, this tool is invaluable. ClickSweeper 2.0 also emails customized reporting at intervals specified by the user. For resellers and agencies ClickSweeper now also provides an Account Summary Screen summarizing all client account activities and trends. And for pay-per-click professionals who need a detailed view of keyword performance ClickSweeper offers a keyword configuration page showing all campaign keywords sorted by spending amounts with 30-day histories of keyword activity. From this page the user can set and adjust keyword pricing directly or select one of ClickSweeper automated bid strategies focused on target ranking or cost per conversion.
ClickSweeper 2.0 is now available at introductory rates as well as through a 4-week trial offer.
A Pay-Per-Click Bid-Management and Optimization Solution from Varazo
As more corporate marketers add pay-per-click campaigns to their
marketing palette even as keyword prices increase, there has emerged
a need for an economical and yet effective tool that can save a
Marketer’s time while improving campaign results. ClickSweeper by
Varazo is just such a tool and is being released this month.
Santa Clara, CA (PRWEB) November 17, 2006 -- Varazo announced the
release of ClickSweeper, a pay-per-click bid-management solution
designed for the needs of small-to-medium businesses whose ad
campaigns now include search engine marketing. An automated software
tool, ClickSweeper lowers a firm’s overall cost-per-click rate while
improving their website’s conversion count. The initial focus of ClickSweeper's development was to increase
click counts within a given budget. While this technique, known as
"budget-based bidding" is also employed by Google’s Optimizer,
Varazo's analysis suggested an alternate strategy that was less
likely to trigger rapid keyword price increases, and also one which,
in seeking out the least expensive keywords, maximized the total
number of clicks within each day’s budget. Varazo now offers ClickSweeper with expanded effectiveness so that
it identifies which keywords go on to produce the most frequent
conversions and invests more in the bidding for these keywords and
less for the non-performers. Thus, ClickSweeper simultaneously
improves click- and conversion-performance – automatically. ClickSweeper manages all keyword bidding for Google, Yahoo or both.
It further allows users to make bidding adjustments to achieve
branding goals, to emphasize short-term promotions or to impose bid
ceilings on selected keywords. While there are detailed on-screen
displays that report down to the keyword level, users may find the
comparison charts and trend graphs a quick and efficient way to
monitor ongoing campaign performance.
About Varazo. Varazo defines, executes and measures internet marketing campaigns.
Varazo partners with customers to fine-tune both strategic and
seasonal campaign strategies. Varazo's professionals assist clients
across a range of internet applications including: pay-per-click
(PPC) marketing campaigns, search engine optimization (SEO), banner
ads, specialty site listings, search engine submissions, landing
page design, internet yellow page submissions, internet
partnerships, and ecommerce implementations. The company was
established in 2004. Varazo is located in Santa Clara, California.
James Lee, President and CEO
408-615-7194 |
