Smart Bidding Options

Budget

More Clicks per Dollar, Extend Campaign Run-times

Budget-based bidding in ClickSweeper maximizes the click count and ad exposure for a given PPC budget. ClickSweeper automatically and daily revises the bids down to the keyword level. Each day it fine tunes each keyword bid based on the performance data it collects continuously. It also detects keywords penalized by Google and determines whether it's best to retain or abandon their usage to maintain profitability. ClickSweeper gets as close to spending the daily budget as possible without going over your pre-set limit.

Extend Campaign Run-times

Because of ClickSweeper’s sophisticated bidding algorithm, you can extend the run time of your campaigns without going over your preset daily spending limit. ClickSweeper seeks budget-conscious clicks to stretch out the campaign over the course of the day. Other bidding tools don’t endeavor to extend the campaign run time and may cause a campaign run out of budget in a few hours.

Options

With the budget-based bidding option enabled, you can still select a guaranteed ranking or set a keyword bid price at the campaign, ad group or keyword levels. You can also choose a combination of Budget +Campaign ROI.

Conversion

More Conversions

Conversion bidding optimizes bids based on keyword performance. With this strategy enabled, ClickSweeper daily rebids to concentrate ad spending on the highest converting keywords, and reduces spending on keywords that don’t convert as often. The end result is more and more conversions over time.

Options As with any ClickSweeper bidding strategy, you can select Rank Based bidding to fine tune your campaigns. Your options include setting values for guaranteed ranking or keyword bid price at the campaign, ad group or keyword levels.

Keyword ROI

Only the Clicks You Want – Daily and automatically calculates bid prices to yield profitable conversions

With Keyword ROI Bidding enabled, you will never miss a click that meets your ROI goals. By calculating conversion rates and optimal bid ceiling prices for each keyword, this option seeks the largest number of profitable conversions in a given time period (not budget).

Here is how it works. ClickSweeper asks you for two input values: “Max Cost per Conversion” and “Conversion Value”. With this information, ClickSweeper calculates the average cost per conversion for each keyword based on the click through rate and cost per click. Next, ClickSweeper rebids daily, focusing on the keywords that demonstrate the rates of return you specify. Low performing keywords are demoted and unprofitable bidding is eliminated.

As with any ClickSweeper bidding strategy, you can select Rank Based bidding to fine tune your campaigns. Your options include setting values for guaranteed ranking or keyword bid price at the campaign, ad group or keyword levels.

Rank

Visibility, Flexible Options

Rank-based bidding lets you control the level of visibility across all keywords in a campaign or select different levels per keyword or AdGroup. You can make bidding adjustments to achieve branding goals, to emphasize short-term promotions or to impose bid ceilings on selected keywords.

By assigning values for “target ranking” and “maximum bid price” for keywords, you pre-determine when you want to maintain ranking vs. when you want to drop out of a bid war.

ClickSweeper makes the rank-based bidding option available at the keyword level within any overall bidding option. For example, you can assign a specific rank or keyword bid price to selected keywords while the other keywords in a campaign are assigned to budget-based or ROI-based bidding.

Automatic Daily Re-bidding