Rank Driven Bidding Strategy
Positions, Visibility, Flexible Options
Rank-based bidding lets you control the level of visibility
across all keywords in a campaign or select different levels per
keyword or AdGroup. You can make bidding adjustments to achieve
branding goals, to emphasize short-term promotions or to impose bid
ceilings on selected keywords.
By assigning values for “target ranking” and “maximum bid price”
for keywords, you pre-determine when you want to maintain ranking
vs. when you want to drop out of a bid war.
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Objective - Increase visibility, clicks and establish brand.
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How It Works - ClickSweeper automatically and daily rebids
to achieve a target position after a keyword search. The ‘Max Bid’
setting can be implemented to cap the bidding at an appropriate
point, eliminating unwanted high-priced bids.
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When to Use - This bidding strategy is a favorite for our
corporate customers who need to maintain high rankings after keyword
searches. It is also a favorite for all customers when used to fine
tune other bidding strategies at the keyword level.
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Recommended Users - Brands, high competition industries, PPC experts
ClickSweeper makes the rank-based bidding option available at the
keyword level within any overall bidding option. For example, you
can assign a specific rank or keyword bid price to selected keywords
while the other keywords in a campaign are assigned to budget-based
or ROI-based bidding.
Options
With the conversion performance factor enabled, target rank per
keyword will be adjusted based on the keyword's conversion
performance - targeting higher ranks for high performing
keywords and targeting lower ranks for poor performing keywords. |
