Simplified Operations
Easy Navigation, Streamlined Processes, Robust Features
ClickSweeper’s
straight-forward interface uses logical Windows selection, navigation and sorting controls to offer a system with virtually no learning curve. Tasks that require multiple page changes in other Pay Per Click Management tools can be done via a single screen within ClickSweeper.
Keyword bid Management
From one screen – the Keyword Configuration Page – you can easily make keyword bid changes, view performance history, and keyword
from any AdGroup or campaign.
Make Bid Changes
Keyword bid changes are easy to make for single keywords, selected keywords or all keywords in an
AdGroup. By checking the box next to a keyword you would like to edit, you can change the lowest acceptable rank, max bid price or enter a fixed bid amount per keyword. You can make changes for single keywords, all keywords, or edit selected keywords and impose your changes in a single operation.
Access to all
AdGroups and Campaigns
In addition to
managing all keywords in a campaign from a single page, ClickSweeper lets you switch over to any
AdGroup or campaign to finish all your keyword bid management tasks quickly and easily. Unlike Google Adwords where you have to select a particular campaign, then
AdGroup, then keyword, ClickSweeper offers access to all your keywords
in one place.
View History
On the same Keyword Configuration Page where keyword bids are managed, ClickSweeper offers a view of the past thirty day’s performance history along side the performance information from the previous day. A quick glace lets you see how each keyword is performing without moving to the Reports section. A quick glance at this screen also shows if a keyword bid price has changed. When the keyword bid goes up the field color is red; when the bid goes down, the field color is green. This feature is helpful in quickly evaluating spending patterns based on the bidding strategy you have employed.
Ad
Performance Analysis
Easier
– Review All Campaign Ads on One Screen
View Ad Results
ClickSweeper shows all your ads and their performance results from a
single screen, letting you make important comparisons. You can view
and compare all PPC ads or select active, paused or deleted ads.
ClickSweeper displays the landing page url so you can see at a
glance which ads share the same landing page.
Quick Sorts &
Change Operations
When you click on a
data table category heading, ClickSweeper sorts all the ads in a
campaign (not just an AdGroup) by: impressions, click, click through
rates, total cost, cost per conversion, conversion rate,
conversions, or average position. These sorts take less than a
second to execute, and offer you easy-to-view information to make
important decisions quickly. Unconstrained by set ranges, you can
view performance results by ad for one day or any range of dates.
From this same ad management page you can easily add, delete, pause
and resume ads.
Faster – Logical Work-flows
Review All Google &
Yahoo Ads
Performance result reviews, comparisons and change
operations are executed faster with ClickSweeper. Switching to a
different campaign ad management page requires only one click, and
instantly displays all the ads and performance results for a given
Google or Yahoo campaign. You see all your ads in one place with one
login.
No More Needless
Navigation
Some PPC management
software requires several page navigations to provide what
ClickSweeper displays on one screen. No more climbing up and down a
cumbersome hierarchical structure to view all the ads in one
campaign. With ClickSweeper, you select one campaign, display all
the ads or a subset. One more click allows you to switch to the ad
management page for any Google or Yahoo campaign.
More
– Information You Can’t Get from Adwords
Performance Data
For Each Ad
ClickSweeper collects
and logically displays the information you need to choose which ads
are the best performers. ClickSweeper provides the number of clicks
and impressions for each individual ad. This level of detail is not
available through Google Adwords which only offers such data at the
AdGroup level.
Content & Search
Network Results for Each Ad
ClickSweeper provides
you origin data for each PPC ad. Some PPC results originate from the
content network and some form the search network. Clicksweeper
displays the precise number of clicks and impressions for each ad
and shows the network origin for each. Without ClickSweeper, you
only have access to data from an AdGroup as a whole and do not know
the source of your ad’s PPC results.
Account Spending Management
ClickSweeper lets you set both campaign budget goals and account level spending goals, allowing the ClickSweeper algorithms for automatic bidding to manage efficient spending for all your campaigns. When you manage multiple campaigns under a single account umbrella, you set a spending goal for each campaign. Over time you may notice the spending goals you originally thought were realistic are not being met due to low click rates. If the thought of changing the spending limit for each campaign individually makes your head spin, use ClickSweeper to change spending budgets at the account level and revise the budget across multiple campaigns with one easy operation.
Campaign Budget Reallocation
Since ClickSweeper manages both Yahoo and Google bidding and pay per click account management, it is easy to quickly view results and determine which campaigns are performing better. If needed, you can easily reallocate budget from one search engine to another right from ClickSweeper.
The Three-Minute Account Review
ClickSweeper’s Micro-Manager performance alert system virtually eliminates the need to perform formal account reviews. However, you can login to get all the important information you need in just a few minutes.
From the Campaign Management Page you can:
With One Click from the Campaign Management Page you can:
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